- CSR Concept and Manifesto Design: Creating the overarching idea of the project, its slogan, and its story written in a “supportive” rather than a “savior” tone.
- Branding Integration: Determining the brand’s visual and communication positioning along the axis of the project framework.
- Creating a Discourse and Language Guide: Preparing a communication guide that ensures the brand speaks through “empowerment” rather than victimization.
- Creative Concept and Storytelling
